INDUSTRIES
The workflow changes with the business.
Four groups, four sets of priorities. What matters in a plumbing emergency isn't what matters in a clinic booking.
What matters
The job and the suburb, captured before anything else. Most enquiries are decided within the hour.
Urgency
High. A slow reply usually means the job's gone.
Handover rule
Anything involving a quote beyond your published ranges, or a safety issue, goes to a person straight away.
Usually needs
02 / 04
Clinics and Appointment Businesses
What matters
Whether they're new or existing, and which practitioner or service they need.
Urgency
Moderate. Availability and reliable booking matter more than speed.
Handover rule
Anything clinical, any medical question, anything about results or records goes to a person. The system takes details only.
Usually needs
03 / 04
Hospitality and Accommodation
What matters
Date, party size, and whether it fits what's already published.
Urgency
Bursty. Calls cluster during service and after hours when nobody is free.
Handover rule
Group bookings, special requirements and complaints go to a person.
Usually needs
04 / 04
Local and Professional Services
What matters
Getting every channel into one place so nothing sits unanswered in a second inbox.
Urgency
Varied. The usual failure is enquiries scattered across email, forms and social messages.
Handover rule
Set per business during the build.
Usually needs
Not sure which group fits?
If your business runs on enquiries, calls, bookings, quotes, follow-up or reviews, the same systems usually apply.
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