Answer and Capture
Missed the call? Keep the job anyway.
The cheapest system we build and the one most likely to pay for itself in week one — a text goes out within seconds of a missed call, captures the reply, and turns a lost lead into a callback.
The call you didn’t get to
“A missed call leaves you nothing. No name, no job, no idea whether it was worth ringing back. So it sits there. Meanwhile they’ve moved on to whoever picked up.”
If that sounds familiar, this is the system that fixes it. Here is exactly how it works.
What is included
What you get
How it works
The workflow, step by step
A call rings out while you’re on a job
Text sent in about 6 seconds: "Sorry I missed you, I’m on a job. What’s the problem and what suburb?"
Customer replies, details captured in writing
You get their reply and decide whether to call back now or schedule it
Follow-up task created automatically
Example in practice
Made-up example. The real one gets built around your business.
What a text can’t do
- Cannot recover a call from a blocked number or a landline that will not accept texts.
- Does not guarantee a reply. Some people do not answer texts either.
- SMS is charged separately at provider cost — roughly four cents a message. We do not mark it up.
- It does not answer the call. If you want the call actually answered rather than recovered after the fact, that is the AI receptionist.
The cheapest thing we do
This is the cheapest thing we do, deliberately. It’s the easiest one to test whether any of this works for your business.
SMS sender ID registration
Since 1 July 2026, alphanumeric sender IDs used to text Australian mobile numbers must be registered on the ACMA SMS Sender ID Register. This applies regardless of message content — a missed-call reply is not marketing, but the sender ID requirement still applies. If you want your business name showing as the sender rather than a number, that sender ID now has to be registered. We’ll handle the registration through your provider as part of setup. Unregistered sender IDs get shown as “Unverified” or may be blocked by carriers. We can’t guarantee a registration will be approved.
What it connects to
Software it works with
Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.
Pricing
No build cost. Managed service $39/month. SMS charged separately at provider cost. This is the cheapest system in the catalogue and usually the fastest to pay for itself.
What changes the quote
- Monthly message volume
- One number vs multiple
- Whether replies route to dashboard or just your phone
All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.
FAQ
Questions about Missed-Call Text-Back Automation
Who writes the message?
How fast does it send?
What if it is an existing customer?
What if they reply with something complicated?
How do opt-outs work?
Does this answer the call for me?
Is this the cheapest thing you do?
What’s the cheapest way to stop losing missed calls?
Will the text come from my business name or a random number?
What goes with this
What usually goes with this
This is the cheapest thing we do. Most people add the follow-up system next so the leads don’t go cold.
Ready to fix this?
Tell me about your setup and I’ll tell you whether Missed-Call Text-Back Automation is the right first move.