Home/Solutions/Follow Up and Book/Automated Lead Follow-Up

Quotes that get chased without you chasing them.

The follow-up runs on its own until they book, say no, or go properly cold.

You send the quote. Then the week goes feral. Three weeks later you find it and think about ringing, but it feels awkward now, so you don’t. That job’s gone and you never found out why.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Follow-up sequences for quotes, enquiries and undecided leads
Timing set around your trade — a fencing quote and an emergency plumbing job aren’t the same
Stops immediately when they reply
Escalates to you when they’re engaged
Notifies you when a lead has genuinely gone cold so you stop wondering

The workflow, step by step

What kicks it off

You mark the lead as Quoted in the CRM

What gets written down

Day 2: a gentle check-in — any questions?

What runs on its own

Day 5: anything I can clarify? Day 12: last one from me

Where you step in

When they reply, the sequence stops and you pick up the conversation yourself

Where it ends up

No response → marked cold, you are told so you stop wondering

Example in practice

Diagram showing a quote follow-up sequence with timed reminders on day 2, day 5 and day 10 after a quote goes quiet.

Made-up example. The real one gets built around your business.

What follow-up can’t rescue

  • Won’t rescue a quote that was too expensive. It gets you the reason, not the job.
  • Follow-up messages must respect consent and opt-out rules you approve.
  • Too many messages damages your reputation. We’ll push back if you want more than the sequence supports.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

CRM pipeline stages — native
Email platform (Mailchimp, Brevo, custom) — via API
SMS gateway — via API
Your quote template or tool — via Make or Zapier

Pricing

Automated lead follow-upSetup from $290
Automated lead follow-upFrom $79/month

Sequence build $290 one-off. Managed service $79/month. Deliberately cheap and deliberately paired — this is the natural attach to a website or missed-call sale, and the ROI story is the easiest in the catalogue.

What changes the quote

  • Number of follow-up sequences
  • SMS vs email vs both
  • Monthly message volume
  • CRM integration complexity

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Automated Lead Follow-Up

How many messages is reasonable?
Three or four over a fortnight for most trades. More than that annoys people.
What if they reply halfway through?
Sequence stops instantly and you get told.
SMS or email?
Usually both. SMS gets read, email carries the detail.
Can it handle quotes and enquiries differently?
Yes — different sequences for different situations.
What if my quotes are already falling flat?
Follow-up will not fix that. It will get you the reason faster — “went with someone cheaper” or “ timing changed” — but the fix for a pricing problem is pricing, not more messages.

Ready to fix this?

Tell me about your setup and I’ll tell you whether Automated Lead Follow-Up is the right first move.

Get a free homepage preview