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A website that gives every visitor an obvious next step.

Fast on a phone, clear about what you do and where you work, and connected to a follow-up process that actually runs.

Most trade websites fail on the same three things. The call button isn’t where a thumb lands. There are no photos of real work. And there’s nothing that tells someone in Bomaderry that you actually come to Bomaderry.

The site isn’t the problem. The site not asking for anything is the problem.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Responsive build, tested on real phones
Service pages and service-area content structured for local search
Enquiry forms wired into your follow-up process, not just an inbox
Technical SEO foundations, analytics and conversion tracking
Written handover — you own the build once it’s paid for

The workflow, step by step

What kicks it off

A visitor lands on your site from a Google search

What gets written down

Services and suburbs covered immediately, call button where a thumb lands

What runs on its own

Enquiry form captures name, number and job type in a consistent format

Where you step in

You get the notification and call them back while they’re still warm

Where it ends up

Enquiry logged in your pipeline, ready to contact

Example in practice

Tuesday morning, a customer searches "fencing contractor Wollongong" on his phone, lands on your service page, scrolls through real job photos, and taps the call button. His name and number land in your CRM. It takes seconds.

Made-up example. The real one gets built around your business.

What a website won’t fix

  • A website doesn’t create demand. It makes existing interest easier to act on.
  • Ranking beyond the technical foundations is separate work — that’s local SEO.
  • We don’t write your service descriptions from nothing. You’ll need to tell us what you actually do.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

Google Business Profile — native
Google Analytics and conversion tracking — native
Google Search Console — native
Contact form to CRM (HubSpot, Pipedrive, custom) — via API
Most booking and calendar tools — via link or embed

Pricing

Landing pageFrom $450 one-off
One-page websiteFrom $690 one-off
One-page websiteor 3 payments of $230
Multi-page websiteFrom $1,490 one-off
Multi-page websiteor 3 payments of $497
Extra pagesFrom $180/page
Care planFrom $49/month

Domain registration from $50/year, paid at provider cost · Domain registration from $50/year, paid at provider cost · Domain registration from $50/year, paid at provider cost · Hosting, updates, backups and minor edits. Substantial new functionality is quoted separately.

Single landing page $450, one-page website $690, multi-page (up to 6) $1,490, additional pages $180/page. Care plan at $49/month covers hosting, updates, backups and edits. Domain registration from $50/year, paid at provider cost. The care plan matters more than the build price — it keeps the site maintained and the relationship warm.

What changes the quote

  • Number of pages
  • Copywriting vs you supply the words
  • New build vs redesign
  • Landing pages vs full site

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Conversion-Focused Websites & Landing Pages

Who owns the site afterwards?
You do, once it’s paid for. Files, domain, hosting account — all handed over in writing on final payment.
What counts as an extra page?
Any page with its own URL and its own content. A service you want to rank separately is a page. A section on an existing page isn’t.
How many revisions?
Two rounds included. Beyond that we’ll quote before doing anything.
Can you fix my existing site instead?
Often, yes, and it’s usually cheaper. We’ll tell you if a rebuild is genuinely better value.
Who pays for hosting and the domain?
You do, in your own account. We don’t hold your domain hostage.
What do I need to give you?
Photos of real jobs, your service list, your suburbs, and an ABN. That’s most of it.

Ready to fix this?

Tell me about your setup and I’ll tell you whether Conversion-Focused Websites & Landing Pages is the right first move.

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