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Show up when someone searches your trade and your suburb.

For a local service business, your Google Business Profile is often the first thing someone sees when they search your trade and their suburb — before they ever reach your website. That’s where this work goes first.

Your competitor down the road gets the calls. Same trade, same suburb, arguably worse work. They’re in the map pack and you’re on page two.

Usually it’s not mysterious — incomplete profile, wrong categories, no recent photos, no reviews coming in, and business details that don’t match across the web.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Full Google Business Profile audit and optimisation — categories, services, attributes, photos, description
Business name, address and phone consistency across Australian directories
Citation cleanup where listings conflict
On-site local signals — title tags, LocalBusiness schema, suburb pages
Regular profile posts and photo updates
Review-request system connected
Monthly map-pack position tracking

The workflow, step by step

What kicks it off

A customer searches your trade and suburb on Google

What gets written down

Optimised profile and local content appear in the map pack

What runs on its own

Profile posts, photos and suburb pages update on schedule

Where you step in

You check the map-pack report each month and decide what to adjust

Where it ends up

Map-pack position tracked and reported monthly

Example in practice

A customer in your service area searches "concreter near me" on her phone. Your Google Business Profile shows up in the local pack with recent job photos and your service list, and she taps through to your website.

Made-up example. The real one gets built around your business.

What we can’t promise about Google

  • We don’t guarantee a ranking position. Nobody legitimately can. Anyone who does is either misinformed or selling you something.
  • Results take time. Local search moves over months, not weeks.
  • We don’t buy links. In this market that’s a penalty risk, not a shortcut.
  • If your Google profile has been suspended before, that’s a different and harder job — we’ll tell you upfront.

On cheap local SEO

Packages at $200 to $400 a month generally mean automated directory submissions and templated reports, so it isn’t that they’re bad value — it’s that they aren’t the same work.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

Google Business Profile — native
Google Search Console — native
Your website CMS (WordPress, Webflow, custom) — native
Review request automation — via API
Australian directory citations — manual setup

Pricing

Google Business Profile setupFrom $290 one-off
GBP managementFrom $290/month
Local SEOFrom $590/month
Citation cleanupFrom $290 one-off

GBP setup and optimisation $290 one-off. GBP management $290/month. Full local SEO (GBP, on-site, citations) $590/month. Citation cleanup $290 one-off. We never guarantee a ranking position — anyone who does is being dishonest.

What changes the quote

  • Number of locations
  • Competitiveness of the niche
  • Ongoing management vs one-off setup
  • Whether we write posts and respond to reviews

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Local SEO & Google Business Profile Optimisation

How long before anything moves?
Profile changes can show within weeks. Competitive suburb rankings usually take three to six months.
Do I need a website for this?
It helps a lot, but a well-run profile generates enquiries on its own.
What if I work from home?
Service-area businesses can hide the address and set a radius. Very common for trades.
Do you handle reviews too?
Review generation is a separate service. This includes connecting the request system.
What happens if I stop?
The profile stays optimised. Posts, photos and monitoring stop, and rankings usually drift over time.
My profile was suspended before — can you fix it?
A previously suspended profile is a harder job. Reinstatement is not guaranteed and depends on why it was suspended. We will tell you upfront before quoting.
Are the $200–$400/month directory packages the same thing?
No. Those are generally automated directory submissions and templated reports. This is manual profile optimisation, on-site local signals, citation cleanup and review system connection — different work entirely.

Ready to fix this?

Tell me about your setup and I’ll tell you whether Local SEO & Google Business Profile Optimisation is the right first move.

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