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Know how last month went without building a spreadsheet.

One screen showing enquiries, quotes, bookings, jobs and reviews — updated automatically.

Ask most small business owners how many enquiries they got last month and they’ll guess; ask how many turned into jobs and they’ll guess worse.

You can’t fix the gap if you can’t see where it is.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

One dashboard pulling from your website, phone system, CRM and booking tools
Enquiries by source, so you know what’s actually working
Conversion from enquiry to quote to job
Response times
Review volume and rating over time
Weekly summary emailed to you

The workflow, step by step

What kicks it off

Your website, phone system, CRM and booking tools feed into one dashboard

What gets written down

Enquiries by source, conversion from enquiry to quote to job, response times

What runs on its own

Review volume and rating tracked over time

Where you step in

You read the Monday summary and decide what to adjust this week

Where it ends up

Trends visible week on week and month on month

Example in practice

Diagram showing a weekly summary email with enquiries, quotes, bookings and reviews data.

Made-up example. The real one gets built around your business.

Example weekly summary

Last week: 14 enquiries (6 phone, 5 website, 3 social). 9 quoted. 4 booked. 3 quotes over 7 days without follow-up. Average response time 41 minutes. 2 new reviews, 4.8 average.

Made-up example. The real one gets built around your business.

What a dashboard won’t tell you

  • It’s only as good as the data going in. If the pipeline isn’t updated, the dashboard lies.
  • It doesn’t tell you why something changed. It tells you that it did.
  • Some platforms don’t expose the data — we’ll check before quoting.

On where this fits

Nobody wakes up wanting a dashboard. This is usually worth adding once something else is running and you want to know whether it’s working.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

Google Analytics — native
Google Ads and Meta Ads — native
CRM — via API
Review platforms (Google, Facebook) — via API
Booking and calendar tools — via Make or Zapier
Call tracking platforms — via API

Pricing

DashboardsSetup from $490
DashboardsFrom $79/month

Dashboard build $490 one-off. Ongoing $79/month. Low monthly because maintenance is genuinely low once built. This is a retention product — a client looking at a dashboard you built every Monday morning does not churn, which is why it’s best sold as an attachment, not a standalone.

What changes the quote

  • Number of data sources
  • Custom dashboard vs standard template
  • Revenue tracking complexity
  • Ongoing monthly refresh

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Business Dashboards & Automated Reporting

What can it pull from?
Most tools with an API — website analytics, CRM, booking systems, call platforms, Google Business Profile.
Do I need to log in?
No. The weekly summary comes by email. The dashboard’s there if you want detail.
Can I see which suburbs enquiries come from?
Yes, where the data’s captured — usually the most useful thing on it.
What if my numbers look bad?
Then you’ve learnt something. That’s the point — a bad number you can see beats a guess every time.
Can it pull data from ServiceM8 or SimPRO?
Yes, through Make or Zapier. Not natively — those platforms do not expose a public analytics API we can read directly.

Ready to fix this?

Tell me about your setup and I’ll tell you whether Business Dashboards & Automated Reporting is the right first move.

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