Home/Solutions/Follow Up and Book/CRM & Lead-Pipeline Automation

One list. New, quoted, booked, done.

Every enquiry from every channel in one place, with an obvious next action on each one.

Leads live in four places — your phone, your inbox, a notebook in the ute, and your head. Nobody can tell you how many quotes are outstanding or which ones have gone quiet.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Pipeline design around how you actually work
Every channel feeding into it — phone, website, chat, social
Automatic stage movement where it makes sense
Consistent fields so every lead has the same information
Handover training so you actually use it.

The workflow, step by step

What kicks it off

A new enquiry arrives from phone, website, chat or social

What gets written down

Lead auto-logged in the pipeline with source and date

What runs on its own

Stage moves automatically: New to Contacted to Quoted to Follow-up due to Booked to Done

Where you step in

You check the pipeline each morning and call back the leads that need a human touch

Where it ends up

Review request triggered when job is marked Done

Example in practice

Diagram showing a lead moving through pipeline stages from new enquiry to booked job.

Made-up example. The real one gets built around your business.

What a CRM won’t fix

  • It won’t fix a pipeline nobody updates, because this is the one that fails most often and it fails for that reason — if nobody’s going to touch it, don’t buy it.
  • It doesn’t replace job-management software like ServiceM8 or Simpro. It sits in front of them.
  • Migrating messy data takes longer than people expect.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

Website forms — native
AI receptionist lead capture — via API
Email and SMS tools — via API
HubSpot, Pipedrive — native
ServiceM8, SimPRO, AroFlo — via Make or Zapier
Google Calendar and Outlook — native

Pricing

CRM and pipelineSetup from $690
CRM and pipelineFrom $99/month

Build and migration $690 one-off. Ongoing support $99/month. The training session is included in the build. A CRM nobody updates is worse than a spreadsheet. The handover is the difference.

What changes the quote

  • Number of lead sources to connect
  • Custom pipeline stages vs standard
  • CRM migration from spreadsheets
  • Ongoing support and changes

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about CRM & Lead-Pipeline Automation

Do I need a CRM already?
No. We’ll recommend one that suits your size — usually not the expensive option.
Can you migrate my spreadsheet?
Yes. Messy is normal, we’ll clean it as part of the build.
Who keeps it up to date day to day?
You or your team. Automation moves what it can, but somebody has to mark a job won.
What if I already have one nobody uses?
Very common. We’ll usually simplify what’s there rather than start again.
Does this replace ServiceM8 or SimPRO?
No. It sits in front of them. The CRM captures and tracks the lead; ServiceM8 runs the job. They connect through Make or Zapier, not natively.
How long does migration take?
Depends on how messy the data is. A clean spreadsheet is an hour. Five years of scattered notes is a day or more. We will tell you before quoting.
What happens to my data if I cancel?
Your data is yours. We export it to CSV or the CRM’s native format and hand it over. We don’t hold it hostage and we don’t keep copies after you’ve confirmed the export arrived. The CRM account itself stays yours — we just stop managing it.

What usually goes with this

If you’re putting everything in one list, the follow-up system is what makes that list work — it chases the leads so you don’t have to remember to.

Ready to fix this?

Tell me about your setup and I’ll tell you whether CRM & Lead-Pipeline Automation is the right first move.

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