Website design for carpenters

Carpentry customers search by project type — "deck builder", "pergola construction", "carpenter renovation", "custom carpentry". They are quality buyers. The customer is spending on craftsmanship, not on a repair, so they browse galleries, compare finish quality, and take longer to decide. The photo gallery is where the sale happens.

What carpenters customers need to see before they enquire

  • A project gallery showing finish quality — decks, pergolas, renovations, custom work

  • The types of carpentry you do — structural, finishing, outdoor structures, renovations

  • Photos that show detail, not just wide shots — close-ups of joinery and finish work

  • A quote form that asks about project type and whether plans or designs exist

Websites built for carpenters

Every screenshot is a site that is live or was delivered. No mockups, no templates.

RG Carpentry website on desktop, showing a curved-deck hero photo with a full grid of real project photos below. Contact details are blurred in this example.
Carpenters

RG Carpentry

A knockout curved-deck hero and a full grid of real project photos. The hero was chosen because a curved deck is a craftsmanship signal — it says "we do work that is not straight and square" without words. The gallery grid shows a range of project types so the customer can find something close to what they want.

What matters on a carpentry website that does not matter for other trades

Carpentry is a craftsmanship trade. The customer is buying skill and finish quality, not a repair or an emergency fix. The gallery needs to show detail — close-ups of joinery, edges, and finishes — not just wide project shots. The decision is slower and more considered than plumbing or electrical, so the site needs to support browsing, not just calling.

Finish detail photos

Wide shots show the project; close-ups sell the craftsmanship. A photo of a mitred edge or a sanded finish tells the customer more about quality than a deck-wide shot.

Project type separation

Decks, pergolas, renovations, and custom furniture are different searches. Separate them so the deck customer does not have to scroll past kitchen renovations.

Plans and designs

Ask on the form whether the customer has plans or needs design. A customer with architect plans is a different quote to one who has a Pinterest photo and a hope.

Timber selection

If you work with specific timbers — hardwood, treated pine, composite — show them. Timber choice affects price and look, and the customer who knows their timber is further along.

Website design pricing

The same pricing applies to every trade. The difference is in what the site needs to do.

  • Single landing page$450
  • One-page website$650
  • Multi-page website (up to 6 pages)$1,400
  • Additional page$180
  • Care plan (hosting, updates, backups, edits)$59
  • Domain$50

The care plan matters more than the build price. It keeps the relationship warm and the site maintained. Added to every quote by default.

All prices are in AUD and exclude GST. Telephony, SMS, advertising spend and third-party software are charged at cost and confirmed in writing before any work begins.

See full pricing

Questions about carpenters websites

Should my carpentry website show wide project photos or close-up detail shots?
Both, but the close-ups do more selling. A wide shot of a deck shows the project; a close-up of the joinery and the finish shows the craftsmanship. Carpentry customers are buying quality, and quality is in the detail. Mix wide and close-up shots in your gallery.
Do I need separate pages for decks, pergolas, and renovations?
If you do all three, yes. A customer searching "deck builder" does not want to scroll through kitchen renovations to find your deck photos. Separate pages let each customer land on the work they are looking for, and they help with search ranking for each project type.
How do I handle enquiries from customers who have no plans, just ideas?
Ask on the form whether they have plans, sketches, or just a concept. A customer with architect plans needs a build quote; a customer with an idea needs a design conversation. Routing these differently saves you from quoting a build when the customer actually needs a design service first.
Should I list the timber types I work with on my website?
Yes. Hardwood, treated pine, spotted gum, composite — these are different prices and different looks. A customer who wants spotted gum will choose the carpenter who lists it over the one who says "we do all timber." Specificity sells craftsmanship.

Carpenters we have built for, by area

Real builds in real areas. See the work done near you.

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