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Fewer empty slots, less time on the phone.

Customers book themselves, get reminded, and confirm with one tap, and the ones who can’t make it tell you in advance instead of not showing.

A no-show is the worst kind of lost money. The slot’s gone, you’ve already turned someone else away, and you find out when they don’t turn up.

Six no-shows a month at $95 a session is $570. That’s the whole cost of fixing it, several times over.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Online booking that reflects your real availability
Reminder sequence — typically 48 hours, 24 hours, and a couple of hours before
One-tap confirm or reschedule
Waitlist backfill when someone cancels
Post-appointment follow-up and review request

The workflow, step by step

What kicks it off

Customer books themselves through your site

What gets written down

Instant confirmation with the details

What runs on its own

Reminders at 48 hours, 24 hours and a couple of hours before

Where you step in

You see the cancellation in real time and decide whether to fill the slot from the waitlist

Where it ends up

Post-appointment follow-up and review request sent

Example in practice

Diagram showing a booking reminder sequence with SMS and email reminders before an appointment.

Made-up example. The real one gets built around your business.

What reminders won’t stop

  • We won’t quote you a percentage reduction in no-shows. You’ll see claims of 60–80% around this category. They’re other people’s marketing. Reminder sequences reduce no-shows; how much depends on your customers and your timing.
  • It doesn’t stop someone who was never going to turn up. It gives them an easy way to tell you.
  • SMS charged at cost on top.

On compliance

Appointment reminders are generally treated as transactional rather than marketing, which puts them on a different footing to promotional messages, but they still need clear business identification and a working opt-out. We set both up as standard.

On the DIY cost

Most businesses assembling this themselves pay $125 to $300 a month in tools alone — booking software, an SMS platform, a review tool and a recall system. This is managed on top of whichever tools suit you.

SMS sender ID registration

Since 1 July 2026, alphanumeric sender IDs used to text Australian mobile numbers must be registered on the ACMA SMS Sender ID Register. This applies to reminder and confirmation texts, not just marketing — appointment reminders are transactional, but the sender ID requirement covers them regardless. If you want your business name showing as the sender rather than a number, that sender ID now has to be registered. We’ll handle the registration through your provider as part of setup. Unregistered sender IDs get shown as “Unverified” or may be blocked by carriers. We can’t guarantee a registration will be approved.

Software it works with

Stated honestly: native means we connect directly. Via Make or Zapier means an automation layer sits between. Via API means a custom connection. We will never claim a native integration that has not been built.

Your website booking form — native
Google Calendar and Outlook — native
Calendly and most booking platforms — via API
ServiceM8, SimPRO scheduling — via Make or Zapier
SMS gateway — via API
CRM for booking status — via API

Pricing

Booking remindersSetup from $390
Booking remindersFrom $99/month
Booking remindersplus SMS charged separately at provider cost

Setup from $390. Managed service $99/month. SMS charged separately at provider cost. Reminder sequences reduce no-shows; how much depends on your patients and your timing. A physio at $95 a session with six no-shows a month is losing $570.

What changes the quote

  • Booking tool integration complexity
  • Number of reminder touches
  • Monthly message volume
  • Rescheduling and rebooking flows

All prices in AUD, excluding GST. SMS, ad spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Online Booking, Reminders & No-Show Automation

Does it work with my existing booking system?
Usually. Tell us what you’re on and we’ll check before quoting.
When should reminders go out?
48 hours gives them time to reschedule, 24 hours is the one that prevents most no-shows, a couple of hours cuts late arrivals.
Can I take deposits?
Through most booking platforms, yes. It’s the single most effective no-show fix.
What about the waitlist?
When someone cancels, the next suitable person gets offered the slot automatically.
How much does SMS cost?
SMS is charged separately at provider cost — roughly four cents a message. We do not mark it up.
What if my booking system isn’t on your list?
Tell us what you’re on and we’ll check before quoting. Most booking platforms expose an API or connect through Make or Zapier. If yours doesn’t, we’ll say so rather than promise something we can’t deliver — and in some cases the answer is that a booking page on your website feeding into your existing system is the better path.

Ready to fix this?

Tell me about your setup and I’ll tell you whether Online Booking, Reminders & No-Show Automation is the right first move.

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