Home/Solutions/Get Found/Paid Advertising, Retargeting & Lead Tracking

Ads that stop when they’re not working.

Google and Meta campaigns aimed at the suburbs you actually service, pointed at a landing page built to convert, with tracking that shows which clicks became jobs.

Most tradies who’ve tried ads have the same story. Spent a few hundred, got some clicks, got no work, turned it off. Usually because the targeting was too broad, the keywords were DIY searchers rather than buyers, or the ad sent people to a homepage that asked for nothing.

If that sounds familiar, this is the system that fixes it. Here is exactly how it works.

What you get

Campaign build with tight geographic targeting
Keyword and negative-keyword work — filtering out "how to fix" searches
Landing page built for the campaign, not your homepage
Conversion tracking on calls, forms and messages
Retargeting for people who visited and didn’t enquire
Monthly report in plain English with cost per enquiry

The honest bit

If you're spending under about $1,200 a month on ads, our management fee eats too much of your budget to be worth it. We'll tell you that rather than take the work. Build the spend up first, or start with local SEO instead.

The workflow, step by step

What kicks it off

A potential customer searches or scrolls in your service area

What gets written down

Ad appears with a landing page built to convert, not your homepage

What runs on its own

Retargeting follows non-enquirers for two weeks, negative keywords filter DIY searches

Where you step in

Lead delivered with call and form tracking, cost per enquiry visible

Where it ends up

Monthly report shows which keywords produced booked jobs

Made-up example. The real one gets built around your business.

Example in practice

Wednesday night, 9:15, a homeowner in Sutherland searches "plumber blocked drain" after hours. Your ad appears, she clicks through to a landing page built for that exact job and suburb, and submits an enquiry. You can see which keyword produced the lead.

What this does NOT do

  • We don’t guarantee a lead volume or a cost per lead.
  • Ad spend goes to Google or Meta directly, not to us. Two separate numbers, always.
  • Ads stop working the day you stop paying. This is rented traffic.
  • We won’t run ads to a page that isn’t built to convert. That’s setting money on fire.

Pricing

Campaign setup and tracking$750
Management$650/month
Minimum recommended ad spend$1,200/month

Management is $650/month or 15% of ad spend, whichever is greater. Ad spend is paid directly to the platform by you, not to us.

Campaign setup and tracking $750 one-off. Management $650/month or 15% of ad spend, whichever is greater. Minimum recommended ad spend $1,200/month, paid directly to the platform by you. If you are spending less than about $1,200 a month, our fee eats too much of your budget to be worth it. We will tell you that rather than take the work.

If you are spending less than about $1,200 a month on ads, our fee eats too much of your budget to be worth it. We will tell you that rather than take the work.

What changes the quote

  • Number of campaigns and ad groups
  • Call tracking and landing pages included
  • One-off setup vs ongoing management
  • Number of platforms (Google, Meta, or both)

All prices are in AUD and exclude GST. Telephony, SMS, advertising spend and third-party software are charged at cost and confirmed in writing before any work begins.

Questions about Paid Advertising, Retargeting & Lead Tracking

Google or Facebook?
For most trades, Google — people searching have intent. Meta works better for visual trades and retargeting.
Why a percentage above a certain spend?
Bigger accounts take more time. Below that threshold the flat fee applies.
How long before it works?
Clicks from day one. Sensible optimisation takes eight to twelve weeks.
Can you take over an existing account?
Yes, and you keep ownership of it.
What’s a realistic cost per enquiry?
Depends entirely on trade and area. We’ll model it with you before you spend anything.

Ready to fix this?

Book a free audit. We look at your setup and confirm whether Paid Advertising, Retargeting & Lead Tracking is the right first move, or if something else is leaking more.

Book a Free Audit