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Ads that stop when they’re not working.
Google and Meta campaigns aimed at the suburbs you actually service, pointed at a landing page built to convert, with tracking that shows which clicks became jobs.
The problem, in your words
“Most tradies who’ve tried ads have the same story. Spent a few hundred, got some clicks, got no work, turned it off. Usually because the targeting was too broad, the keywords were DIY searchers rather than buyers, or the ad sent people to a homepage that asked for nothing.”
If that sounds familiar, this is the system that fixes it. Here is exactly how it works.
What is included
What you get
The honest bit
If you're spending under about $1,200 a month on ads, our management fee eats too much of your budget to be worth it. We'll tell you that rather than take the work. Build the spend up first, or start with local SEO instead.
How it works
The workflow, step by step
A potential customer searches or scrolls in your service area
Ad appears with a landing page built to convert, not your homepage
Retargeting follows non-enquirers for two weeks, negative keywords filter DIY searches
Lead delivered with call and form tracking, cost per enquiry visible
Monthly report shows which keywords produced booked jobs
Made-up example. The real one gets built around your business.
Example in practice
Wednesday night, 9:15, a homeowner in Sutherland searches "plumber blocked drain" after hours. Your ad appears, she clicks through to a landing page built for that exact job and suburb, and submits an enquiry. You can see which keyword produced the lead.
What this does NOT do
- We don’t guarantee a lead volume or a cost per lead.
- Ad spend goes to Google or Meta directly, not to us. Two separate numbers, always.
- Ads stop working the day you stop paying. This is rented traffic.
- We won’t run ads to a page that isn’t built to convert. That’s setting money on fire.
Pricing
Management is $650/month or 15% of ad spend, whichever is greater. Ad spend is paid directly to the platform by you, not to us.
Campaign setup and tracking $750 one-off. Management $650/month or 15% of ad spend, whichever is greater. Minimum recommended ad spend $1,200/month, paid directly to the platform by you. If you are spending less than about $1,200 a month, our fee eats too much of your budget to be worth it. We will tell you that rather than take the work.
If you are spending less than about $1,200 a month on ads, our fee eats too much of your budget to be worth it. We will tell you that rather than take the work.
What changes the quote
- Number of campaigns and ad groups
- Call tracking and landing pages included
- One-off setup vs ongoing management
- Number of platforms (Google, Meta, or both)
All prices are in AUD and exclude GST. Telephony, SMS, advertising spend and third-party software are charged at cost and confirmed in writing before any work begins.
FAQ
Questions about Paid Advertising, Retargeting & Lead Tracking
Google or Facebook?
Why a percentage above a certain spend?
How long before it works?
Can you take over an existing account?
What’s a realistic cost per enquiry?
What goes with this
What usually goes with this
Pairs with the follow-up system. One catches them, the other chases them.
Conversion-Focused Websites & Landing Pages
Fast on a phone, clear about what you do and where you work, and connected to a follow-up process that actually runs.
ExploreMissed-Call Text-Back Automation
A text goes out within seconds of a call dropping. They get a reply, you get the details, and nobody has to remember anything.
ExploreAutomated Lead Follow-Up
The follow-up runs on its own until they book, say no, or go properly cold.
ExploreReady to fix this?
Book a free audit. We look at your setup and confirm whether Paid Advertising, Retargeting & Lead Tracking is the right first move, or if something else is leaking more.